The world’s first exclusively male-targeted cosmetics line has been launched. Hailing from Canada, Formen calls itself “the globe’s first professional male cosmetic house”.
Instead of offering a wide range of beauty products, Formen’s offering is specifically designed to cloak skin imperfections and enhance the male skin.
The line offers multiple multipurpose products that enhance existing features, rather than transform the face. For example, Formen’s Under Eye Concealer + Pro Palette features yellow, purple and green creams to neutralise purple/blue, yellow and red areas.
Currently, Formen is sold exclusively online; while their website also houses step-by-step instructions, gifs and video tutorials by founder Andrew Grella to accompany each product.
