BEAUTYDIRECTORY has welcomed six new brands to the site. From natural skincare to salon-worthy tools, here's a look at why they're worth keeping on your radar.
SÉLA Ancient Minerals
SÉLA Ancient Minerals is a unique mineral based anti-aging skincare range that brings age old beauty secrets from the Dead Sea in Jordan, nutrient-rich water from France and other natural sources from around the world together with modern French technology to create luxurious and affordable products that deliver immediate and long lasting results targeted for individual beauty needs. SÉLA offers a complete range of high performance products for your face, body and hair. Paraben-free and not tested on animals.
Bellamer Botanical Skin Care
Bellamer Botanical Skin Care is a multi-active skin care range that combines the science of skin renewal, skin healing, and plant oils to address skin concerns such as ageing, dry skin, and sensitive skin. Made in Australia, Bellamer Botanical Skin Care products are made from 100 percent natural oils, butters, and essential oils, and includes products that are gentle enough for even the most sensitive skin types, including those who suffer from eczema. All natural and free from chemicals
TONI&GUY tools
A global hairdressing superbrand, Celebrating 50 years of hair, fashion & heritage. TONI&GUY believes that hair is an expression of personal style and an integral part of your look.
Hanz De Fuko
Hanz De Fuko offers a range of styling products inspired by creative individualism, self expression and self care. Each unique product is made with natural and organic ingredients, and contains no sulphate or parabens.
Solfine
Solfine is a cream hair colour range formulated with active ingredients found in coconut oil. The formula is gentle on the scalp and hair and has a pleasant floral, citrusy scent. Easy to use, Solfine covers greys and delivers long-lasting results, leaving hair soft and glossy.
Bio Ionic
Fernando Romero first discovered the science and power of harnessing natural negative ions while traveling in Japan. He visited many salons and became aware of a revolutionary treatment that stylists were using to retexturize and condition wiry coarse Asian hair.
This discovery and exploration led him to develop and perfect the Bio Ionic® Professional Haircare System. Specifically, Bio Ionic® uses Negative Ions, naturally produced by charged minerals found deep within the earth, to micronize water molecule clusters.
This allows hydrating molecules to penetrate the hair shaft to condition, strengthen, smooth or curl hair, without damage. This process is called IonTransformation™ and is used in Bio Ionic’s retexturizing system, NanoIonic™ styling tools and haircare products.