It's been announced this week that L'Oréal Paris will be staging its first ever show at Paris Fashion Week.
The cosmetics giant will be taking over one of the city's most prestigious avenues – the Champs-Elysees – on October 1 for the impressive event that will reportedly be in partnership with a number of fashion houses and up to 30 hair stylists and 30 makeup artists. The presentation will encompass no less that 70 hair and makeup looks that will preview beauty trends for the spring/summer 18 season.
The 600 VIP guests that are said to be attending the event will get to see the likes of L'Oréal spokespeople and models such as Jane Fonda, Doutzen Kroes and Maria Borges grace the catwalk.
Organised in partnership with the Fédération de la Haute Couture et de la Mode (the French federation of haute couture and fashion) and with support from Paris City Hall, the show will treat guests to a Paris-themed collection, celebrating the city and in particular, Parisian beauty.
The team of makeup artists and hair stylists will be headed by L'Oréal Paris global makeup director Val Garland and internationally renowned hair stylist Stéphane Lancien, defining the season's new beauty trends. Masterclasses will be held after the show, bringing the team's expertise to the public. Watch out for live social media updates from the brand to find out more about the show.
