From a natural haircare brand born around a family kitchen table, to today – Natio is celebrating 25 years of natural Australian beauty in 2018.
Founded in Melbourne by Max and Vivienne Ross in 1993, Natio has grown from its humble beginnings into a skincare and beauty company stocked in thousands of retailers in Australia and internationally, known for its gentle and effective plant-based products and ‘love being you’ ethos.
“We wanted to create a range of gentle and effective products, made using beneficial plant extracts and essential oils that celebrates individual beauty. That was our original vision and 25 years later it still stands at
the centre of everything we do at Natio”, says Max, who at over 70 years of age, continues to have a hands-on role in the company and loves every aspect of it.
“It has also always been important to keep the value for money for our customers – offering more than they expect, for less than they expect to pay”, he continues.
To celebrate the milestone, Natio will be seen on TV for the very first time, with a national television campaign that launched on Sunday. The ‘love being you’ campaign celebrates the message of inner beauty, while promoting the gentle and natural aspect of the brand, and the beauty of Australian nature.
