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Haus Labs by Lady Gaga appoints Australian PR representation
MAXMEDIALAB is excited to welcome Haus Labs by Lady Gaga to its publicity portfolio.
Haus Labs is the innovative beauty brand known for its supercharged, high-performance, clean, and artistry-driven makeup products, founded by global superstar, Lady Gaga.
As the brand expands its presence into the Australia, the full-service communications agency will lead its PR strategy, ensuring Haus Labs makes a powerful impact in the market.
For media enquiries, please reach out to Sophie Webster-Nokes at: swebsternokes@maxmedialab.com.au.
Nude By Nature names new PR representation
The Concierge Agency is excited to announce it is now representing Nude by Nature.
For over 15 years, Nude by Nature has led the clean beauty movement with a distinctly Australian touch, blending high-performance formulas with ethically sourced ingredients to champion natural beauty.
The brand's latest campaign, Dare to Go Nude, celebrates the effortless, no-makeup makeup look with a collection inspired by Australia’s untamed beauty.
Featuring two new products, this clean, breathable range proves that less is more:
– Hydra Serum Mineral Radiance Drops (RRP $34.95 / 30mL) – A lightweight, radiance booster with skin caring ingredients to help deliver nourishment, hydration and an instant, all-over luminous glow.
– Tinted Lip Butter (RRP $19.95 / 2.75g) – Hydrate, nourish, and enhance with our creamy tinted lip butter for soft, smooth and natural shine.
You can find the Nude by Nature product range and download hi-res imagery, here.
You can also shop Nude by Nature, here.
For media enquiries, reach out to Audrey Denier at The Concierge Agency: audrey@theconciergeagency.com.au.
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Ultra Violette announces ongoing partnership with Full Stop Australia
Ultra Violette has announced its ongoing partnership with Full Stop Australia, a female-founded, non-profit charity, to help share their mission to end sexual, domestic and family violence.
To support their important work, Ultra Violette’s customers can donate when making purchases on-site, and for the month of April, Ultra Violette will match it.
Along with an upfront donation of $10,000, and the help of their generous community, Ultra Violette hope to raise $25,000 to support 500 trauma specialist counselling sessions for those impacted by sexual, domestic and family violence.
Ultra Violette customers can opt-in to make a $5 donation at checkout on their Australian website, and throughout the month of April, UV will double it, bringing the total to $10.
You can read more about the partnership on Ultra Violette’s website, here.
Natasha Cruz finishes up at Élysée Collective
Chloe May farewells Estée Lauder Companies
Estée Lauder Companies consumer engagement executive ANZ, Chloe May has finished up with the business.
Chloe looked after Tom Ford Beauty, Jo Malone London and Le Labo across ELC.
Her last day is March 27, 2025.
Emma Lewisham wins Spark Innovator of The Year
Emma Lewisham, co-founder and executive chair of Emma Lewisham, was named Spark Innovator of the Year Te Pou Whakairo o te Tau at the 2025 Kiwibank New Zealander of the Year Awards, recognising her innovations in scientific skincare and the circular beauty movement.
It is the first time a beauty brand has won in this category which further signals the immense innovation Emma Lewisham is achieving in the beauty industry.
"Problem-solving and curiosity have been constants in my life since childhood and have allowed me to identify hard problems that haven’t been solved before and find solutions for them," shared Lewisham.
"At Emma Lewisham, we do this every day and I’m immensely proud of what we continue to achieve with our genuinely revolutionary approach to science and sustainability in beauty."
"To me, this isn't an individual award, it belongs to the entire Emma Lewisham team. Solving challenges, bringing world-first patented products to market, and proving circular models are viable, these are achievements even the largest beauty houses haven’t accomplished and required extraordinary collective effort."
"This award is a testament to our team's vision, persistence, and unwavering commitment to transforming industry standards for the better," she said.
This year has seen Emma Lewisham continue to push the boundaries of innovation with the launch of Emma Lewisham Sunceutical Mineral SPF 50, a breakthrough SPF range for the face and body which was more than eight years in the making and one of the brand’s most innovative formulas yet.
Marrying invisible mineral zinc oxide SPF 50 protection with a luxurious skin feel and advanced skincare benefits, the Emma Lewisham Sunceutical range is both TGA and FDA approved and is testament to the brand’s relentless pursuit of innovation and setting new benchmarks in the beauty industry.
Emma Lewisham is also the world’s first beauty brand to have a complete range of circular-designed and certified Climate Positive skincare, a sustainability innovation and achievement that garnered a personal endorsement by iconic ethologist and United Nations Messenger of Peace, Dr Jane Goodall.
Through its circularity programme Beauty Circle, Emma Lewisham welcomes back empty packaging to be refilled or recycled which has resulted in the brand reducing its carbon emissions by up to 75% and has saved over 100 tonnes of carbon since launch.
You can shop Emma Lewisham in Australia via MECCA, here.
Skinstitut appoints new PR
Portobello PR is thrilled to welcome Skinstitut to its beauty portfolio.
Since making its debut in 2008, Skinstitut has been ahead of the curve, creating high-performance cosmeceuticals with clinically proven products.
For all enquiries, contact: sophie.w@portobellopr.com.au and daliah@portobellopr.com.au.
Viral TikTok brand launches into Woolworths
TikTok viral self-care brand, Tree Hutt has officially launched in Woolworths.
Introducing its cult-favourite Shea Sugar Scrubs, Whipped Body Butters and Foaming Gel Washes, with more incredible products from their range coming soon, Tree Hut is bringing accessible luxury to bathrooms around the country.
The Korean family-owned and operated brand has amassed a loyal, passionate following on social media, with 2 million followers on its TikTok alone.
"We’re extremely proud to be launching our range into Woolworths supermarkets and expanding the Tree Hut way of life to Australians," said chief marketing officer, Luis Garcia.
"These products have been formulated to encourage self-care, boost mood and achieve glowing, gorgeous skin."
"You don’t need to spend a lot of money to feel good; our products are a true testament to that. We’re confident they’ll quickly become Aussies’ new bathroom staple."
Tree Hut’s Whipped Shea Body Butter in Vanilla and Tropic Glow, Shea Sugar Scrub in Vanilla and Moroccan Rose, Firming Sugar Scrub in Tropic Glow and Foaming Gel Wash in Tropic Glow are now available to purchase in-store and online from Woolworths (from $22). You can shop here.
First female founded beauty brand to sponsor F1 for a second year
After a successful partnership in 2024, Charlotte Tilbury is back again this year as an official partner of F1 Academy.
Charlotte Tilbury marks the first beauty brand and female founded brand to sponsor F1 academy, for a second year. This partnership sets out to empower the next generation of F1 female drivers and propel their motorsport careers by supporting their development, access, and training.
Leading Team Tilbury this year is 17-year-old driver, Chloe Chong who has made history as the youngest driver to race with the F1 Academy.
Chloe will be driving the iconic “Charlotte Tilbury operated by Rodin” car, in the brand’s signature night crimson and rose gold colourways, emblazoned with the iconic Charlotte Tilbury Hot Lips icon, even bigger and bolder than last season and sporting a new race suit featuring Charlotte’s empowerment mantra, “Makeup Your Destiny”.
On the partnership, Charlotte Tilbury is “proud to have been the first female founder and the first beauty brand to sponsor F1 ACADEMY…we will use our global platform to celebrate and amplify this new generation of inspiring young female drivers.”
While Susie Wolff Director of F1 Academy says, “Charlotte's mission to empower and inspire everyone to unlock their inner confidence and make their dreams a reality aligns so strongly with our beliefs at F1 ACADEMY.”
You can shop Charlotte Tilbury here.
Shark Beauty announces new collection
Shark Beauty has announced its latest limited-edition collection – meet, Black Sparkle.
Available in Black Sparkle FlexStyle Air Styling & Drying System, the tool is adorned with over 20,000 shimmering crystals.
Beyond its stunning design, this clever, multi-functional styling tool uses powerful airflow and temperature control to style hair without excessive heat, reducing heat damage and promoting healthier hair.
"Whether you’re creating soft, romantic curls or sleek, polished looks, it’s definitely a tool that inspires confidence and glamour," said Shark Beauty ambassador, Chris Hunter.
The Black Sparkle FlexStyle comes in a travel-friendly case with five attachments to bring your hair goals to life:
- AUTO-WRAP CURLERS: Using Coanda Technology, these curlers automatically wrap, curl, and set, creating glamorous curls or textured waves in minutes. The long 15cm curlers are ideal for longer hair, and the two 3.2 cm curlers alternate directions for perfectly textured curls.
- OVAL BRUSH: Add volume and bounce while smoothing frizz with the Oval Brush, delivering powerful airflow for a quick and flawless finish.
- PADDLE BRUSH: The Paddle Brush smooths and straightens hair while detangling with a mix of boar and nylon bristles, leaving your hair sleek and shiny.
- STYLING CONCENTRATOR: For precise control when drying, this rotatable nozzle allows you to direct airflow exactly where you need it.
- CURL-DEFINING DIFFUSER: For curly-haired beauties, the Diffuser ensures even drying from root to tip while defining curls with retractable and extendable prongs.
Indulge in the decadence of the limited-edition Black Sparkle FlexStyle Air Styling & Drying System. Available now at leading retailers and sharkclean.com.au for a RRP of $499.99.