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DB Cosmetics announces new stockist
Designer Brands (DB) Cosmetics is set to make high-quality, designer-inspired makeup more accessible than ever with an exciting new launch into Big W stores across the country.
With nothing over $30, this partnership brings DB Cosmetics' cult-favourite products and brand-new Glow Get Em range to beauty lovers nationwide, making designer-inspired beauty available at an affordable price.
Total Beauty Network global chief marketing officer, Amanda Connors shared her enthusiasm for the launch.
"DB Cosmetics' products are inspired by the biggest designer brands globally, yet come at a fraction of the price."
"Importantly, we never compromise on quality. With our launch into Big W, we’re making it even easier for Australians to access luxurious, high-performance beauty products that fit their budget," said Connors.
Media enquiries: Lucy Mitchell - lucy@effieandco.com.au.
The Jojoba Company joins Platinum Media & Communications
Platinum Media & Communications is excited to announce it is now representing The Jojoba Company.
In 2025 The Jojoba Company is on a mission to give people back control of their skin by ensuring people know that Australian Wadi-Wadi Jojoba is a one-of-a-kind product famous for helping skin fix itself.
The superior Wadi-Wadi Jojoba unlocks the skin’s natural intelligence. Because it’s made just like skin’s natural oil – helping it behave as it was always designed to do.
For media enquiries, please reach out to Jo Butler at: jo@platinum-mc.com.au.
effie&co is now managing PR for INIKA Organic
effie&co is now managing PR for INIKA Organic, a global leader in organic and natural cosmetics and skincare.
Renowned for its clean, high-performance formulations, INIKA Organic continues to set the benchmark in sustainable beauty.
For media enquiries, product samples, or interview opportunities, please contact Lucy Mitchell: lucy@effieandco.com.au.
al.ive body appoints Brand Etc. as PR partner
al.ive body has appointed Brand Etc. as its official PR agency, marking a strategic partnership ahead of a major product category launch in Q2.
The appointment marks a milestone growth phase for al.ive body who are committed to strengthening its brand presence and storytelling within the Australian lifestyle and beauty market.
Founded by The Block’s most successful ex contestant’s, interior designers and twin sisters, Alisa and Lysandra Fraser, al.ive body has carved out a niche in the home and personal care space with its luxurious yet accessible design-led products that seamlessly blend style and functionality. With a highly anticipated expansion into a new product category on the horizon, the brand is set to reach new heights in 2025.
"We’re thrilled to partner with Brand Etc. as we embark on this exciting next phase of growth," said Alisa. "Their expertise in lifestyle PR, strong media relationships, and deep understanding of the Australian consumer market make them the perfect partner."
Brand Etc., led by Gina Ingleby, has built a reputation for elevating premium lifestyle brands through strategic PR, influencer engagement, and impactful activations.
"We are incredibly lucky to be representing al.ive body and work alongside Alisa and Lysandra and their skilled team as they continue to innovate and expand their offering," said Gina. "In under 5 years al.ive body has redefined an entire product category by merging high-end design with quality formulations, setting them apart in the industry. The upcoming category launch is a logical and exciting next step for al.ive body and will be welcomed by their devoted customer base."
For media enquiries, product samples, or interview opportunities, please contact Scarlett Kasperski: scarlett@brandetc.com.au.
Hive welcomes new brand to portfolio
Hive is excited to announce it is now representing LUST MINERALS.
The brand has recently released its Blush + Lip Glow Sticks in three shades. A creamy, velvety texture that contains jojoba oil and vitamin E to add a natural luminous glow for cheeks and lips.
For media enquiries, reach out to the Hive team via: hello@publicityhive.com.
Go-To’s biggest Boxing Day ever is here
Go-To is giving away a free full-size Nifty Fifty SPF of your choice this Boxing Day*.
There’s simply no better way to wave goodbye to 2024, in our humble opinion.
‘Cos SPF isn’t optional, but we all deserve options. So you’ll able to choose between:
- Nifty Fifty Fluid: A barely-there invisible lotion for SPF haters.
- Nifty Fifty Mineral: Zinc-forward SPF, but make it modern.
- Nifty Fifty, The Original: The SPF you love, only bigger and with a bold new look.
This Boxing Day offer runs from 12am Thursday, December 26th, 2024 AEDT to 11:59pm Sunday, December 29th AEDT.
Available from gotoskincare.com.
*T&Cs apply. (They’re melting.) Your free Nifty Fifty SPF is available with any Go-To order over $25 and is limited to one sunscreen per customer, while stocks last. Excludes Bro-To, Gro-To, and Pop-Tarts.
Outside Beauty & Skincare announces exciting new stockist
After recently joining the beauty and lifestyle offering at DISSH earlier this year, Outside Beauty & Skincare will now be stocked in Australia’s largest premium beauty e-tailer, Adore Beauty, with consumers able to shop the brand from December 12th.
The announcement comes after a strong Black Friday and Cyber Monday period of doubling sales and following the launch of its new Outside Beauty & Skincare SPF50+ Face Crème that had a 10,000-person waitlist in November.
The retailer will allow both Australia and New Zealand to shop Outside Beauty & Skincare with ease and for the brand to reach a wider market, especially going into their busiest time of year, summer.
The brand's top seller is the SPF50+ Lip to Cheek, quickly followed by the SPF50+ Mineral Primer, which sells every 4 seconds at the start of summer.
"As a young brand, and Australian-made, we could not be more excited and prouder to partner with Adore Beauty," said founders Maddison Brown and Allyson Popovic.
"Adore Beauty has always been a dream retailer for Outside Beauty & Skincare and going into summer, and a new year, this could not be more perfect timing."
"We look forward to growing the brand with Adore and bringing luxury SPF and skincare to the masses," the sister duo said.
You can shop Outside Beauty & Skincare via Adore Beauty from December 12th, here.
For media enquiries please reach out to Montanna Picthall at TMC via: mon@tmcpr.com.au.
Little Bird PR expands beauty portfolio
Little Bird PR is excited to welcome vegan friendly, cruelty and paraben-free skin and haircare brand, Thanks to Nature to its growing beauty portfolio.
The agency will lead all public relations activity for the brand in Australia including traditional media outreach, product seeding, paid influencer management and brand partnerships.
For further information, please contact Lucy at: lucy.brooks@littlebirdpr.com.au.
ghd announces MYER partnership
ghd hair Australia has expanded its retailer network and is now available in MYER, in store and online.
To celebrate this partnership, ghd are hosting exclusive pop-up installations in Sydney and Melbourne.
Pop-up details:
- Melbourne: Bourke Street Store (L1) – Begins November 7th
- Sydney: Pitt Street Store – Begins November 12th
These pop-ups will run until the end of January, giving customers a chance to “try before they buy” from ghd’s latest tool innovations and luxurious iced luxe gift sets. Guests can try out the products for themselves or book a 10-minute demonstration with a professional to try any ghd tool of their choice.
In-store activations:
- Win a full styling session: Enter for a chance to enjoy a 45-minute styling session with a ghd professional and leave with a finished look—choose from glass-straight hair, bouncy blowouts, relaxed curls, or Hollywood waves.
- Spin to win: Try your luck at ghd’s interactive spin wheel to win prizes such as: ghd calico tote bags, 120mL heat protect spray, free 45-minute styling appointments with a pro.
- Deluxe gift set giveaway: Enter for a chance to win a deluxe gift set (valued at $750 RRP) for you and a loved one.
Consumers don’t need to book in, all walk-in appointments.
You can find the ghd product range and download hi-res imagery for editorial inclusions, here.
Related Brands
Banana Boat launches Moisturising Sunscreen Lotion SPF 50+ range
Banana Boat has unveiled its latest Moisturising Sunscreen range, developed for people with dry to normal skin types and ideal for daily use.
Following the success of Banana Boat’s Ultra Light Face Fluid Sunscreen SPF50+, the new range addresses a top consumer demand in suncare, moisturisation, combining high-performance sun protection with moisturising ingredients in two new formulas, one for the face and another for the body.
The new Banana Boat Moisturising Sunscreen Lotion SPF 50+ is a body sunscreen with aloe and glycerin that leaves the skin feeling nourished and moisturised in a non-greasy formula that is also 4-hour water resistant.
Ideal for those looking for a skincare-inspired daily face sunscreen, the new Moisturising Face Sunscreen Lotion SPF 50+ is a fragrance free and non-comedogenic (it won't clog pores) formula that is non-greasy and is perfect for use under makeup.
Banana Boat Moisturising Sunscreen Lotion SPF 50+, for body, retails for $19 / 200g and $28 / 400g and Banana Boat Moisturising Face Sunscreen Lotion SPF 50+ retails for $15 / 75mL.
Banana Boat sunscreen range is available aavailable in-store and online at Woolworths, Coles, Chemist Warehouse, Priceline, Big W, Amazon and leading retailers nationally.
You can also find Banana Boat hi-res product imagery for editorial inclusions, here.
Always read the label and follow the directions for use. Wear protective clothing, a hat and sunglasses in addition to sunscreen. Reapply frequently every 2 hours or more often when sweating and immediately after swimming or using a towel. Avoid prolonged high-risk sun exposure.