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After recently joining the beauty and lifestyle offering at DISSH earlier this year, Outside Beauty & Skincare will now be stocked in Australia’s largest premium beauty e-tailer, Adore Beauty, with consumers able to shop the brand from December 12th.

The announcement comes after a strong Black Friday and Cyber Monday period of doubling sales and following the launch of its new Outside Beauty & Skincare SPF50+ Face Crème that had a 10,000-person waitlist in November.

The retailer will allow both Australia and New Zealand to shop Outside Beauty & Skincare with ease and for the brand to reach a wider market, especially going into their busiest time of year, summer.

The brand's top seller is the SPF50+ Lip to Cheek, quickly followed by the SPF50+ Mineral Primer, which sells every 4 seconds at the start of summer.

"As a young brand, and Australian-made, we could not be more excited and prouder to partner with Adore Beauty," said founders Maddison Brown and Allyson Popovic.

"Adore Beauty has always been a dream retailer for Outside Beauty & Skincare and going into summer, and a new year, this could not be more perfect timing."

"We look forward to growing the brand with Adore and bringing luxury SPF and skincare to the masses," the sister duo said.

You can shop Outside Beauty & Skincare via Adore Beauty from December 12th, here.

For media enquiries please reach out to Montanna Picthall at TMC via: mon@tmcpr.com.au. 

ghd hair Australia has expanded its retailer network and is now available in MYER, in store and online.

To celebrate this partnership, ghd are hosting exclusive pop-up installations in Sydney and Melbourne.

Pop-up details:

- Melbourne: Bourke Street Store (L1) – Begins November 7th
- Sydney: Pitt Street Store – Begins November 12th

These pop-ups will run until the end of January, giving customers a chance to “try before they buy” from ghd’s latest tool innovations and luxurious iced luxe gift sets. Guests can try out the products for themselves or book a 10-minute demonstration with a professional to try any ghd tool of their choice.

In-store activations:

- Win a full styling session: Enter for a chance to enjoy a 45-minute styling session with a ghd professional and leave with a finished look—choose from glass-straight hair, bouncy blowouts, relaxed curls, or Hollywood waves.
- Spin to win: Try your luck at ghd’s interactive spin wheel to win prizes such as: ghd calico tote bags, 120mL heat protect spray, free 45-minute styling appointments with a pro.
- Deluxe gift set giveaway: Enter for a chance to win a deluxe gift set (valued at $750 RRP) for you and a loved one.

Consumers don’t need to book in, all walk-in appointments.

You can find the ghd product range and download hi-res imagery for editorial inclusions, here.

Look Good Feel Better is proud to announce its limited-edition 2024 Christmas Crackers are available now.

With a goal of selling 10,000 crackers to raise $200,000 for the Look Good Feel Better Program, the crackers are filled with an assorted mix of full and sample-sized products.

Brands who generously donated product include: Aspect, Benefit, Clarins, Eau Thermale Avéne, Edible Beauty, Eye of Horus, Go-To, Hismile, Kester Black, Koala Eco, L’Occitane, L’Oreal Groupe, Nutrimetics, Prolox, Revlon, Truyu and Wrinkles Schminkles.

The design features bespoke Maggi McDonald artwork titled 'Merry Merry.' The artwork was one of three Maggi generously painted for LGFB, with ‘Merry Merry’ chosen by the community via a vote earlier this year. See @maggimcdonaldart for more.

The crackers retails for $20 each and come in packs of 2, 5, or 10, with 100% of the sale price supporting the Look Good Feel Better program. 

You can support Look Good Feel Better and shop here.

Emma Lewisham has announced it has relaunched its world-first, patented Supernatural Blemish Serum with Live Skin Probiotic – supercharged with even more efficacy than the brand’s first iteration.

Following the successful launch of the serum in October 2023, the Supernatural Blemish Serum received overwhelmingly positive results, establishing itself as the patented discovery that has changed lives.

So why reformulate?

"Our core ethos at Emma Lewisham is continuous improvement and staying close to our community," the brand shared.

"We’ve listened to customer feedback and original formula, and have spent the past 12 months working hard to address these points to improve the Supernatural Blemish Serum."

The new and enhanced formulation now delivers over 350 million live probiotic cells per pump, a 48% increase from the previous 235 million, helping to supercharge results in diminishing the appearance of blemishes.

While further developing and improving the formulation, Emma Lewisham took the opportunity to refine the product’s vessel, doubling its size from 30mL to 60mL, all whilst still honouring its original price.

As part of the brand’s commitment to circular beauty and in line with all Emma Lewisham products, the Supernatural Blemish Serum is also available in a refillable pod helping to reduce up to 74% of carbon emissions with a refill purchase.

And finally, the brand has changed the probiotic pod from opaque to transparent to allow users to see exactly how much probiotic remains, helping them to settle the probiotic at the bottom of the pod for easier application. 

Emma Lewisham Supernatural Blemish Serum is available now via MECCA in Australia, and retails for $135 / 60mL. You can shop here.