This year has been tough for everyone across the board, with COVID-19 halting innovation and progress across a number of industries. Which is why Alpha-H is celebrating its latest breakthrough - finally launching into China.
Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skincare. A culture of innovation and demand for excellence is a legacy left behind by recently passed founder, Michelle Doherty.
For Alpha-H general manager (China), Jane Huang, this has translated into a burning concern with the bigger picture, constantly trying to break new ground by creating skincare that brings together one’s individual lifestyle and daily needs.
“As the global crisis continues to challenge us, now more than ever, Alpha-H wants to stand in solidarity with our global community during these testing times," said Huang.
“It is a year that celebrates the “Alpha” persona, mantra and sentiment. Alpha women have a resilience and inner strength that stems from the self-love of our bodies, our skin, our face, for exactly who we are.”
To celebrate its upcoming Liquid Gold™ product launch into the new market, the brand is collaborating with Chinese fashion designer, Masha Ma.
Through this partnership with Alpha-H, Masha Ma endeavours to conceptualise the golden radiance and elasticity of our skin through beautifully crafted earrings.
“Drawing direct inspiration from the heartbeat of the brand itself - its Liquid Gold™ essence - I sought out to embody the spirit and style of Alpha-H through earring design," said Masha Ma. "This is a piece of jewelry that can accentuate the beautiful cheeks and jawline of a woman’s face.”
“You will see the concept brought to life through the use of liquified-solid metal, shaped into the brand’s powerful ‘A’."
Huang proudly highlights that the collaboration between Masha Ma and Alpha-H skincare is the culmination of her innovative and brilliant team’s hard work.
“For many women across the globe, being comfortable in their skin is fundamental. Just like her sense of style and fashion, a woman’s skin is an extension of her character and individuality."
"Alpha-H understands this inherently, and has brought together visionary storytelling with undeniable product to celebrate femininity in all forms.”
You can find the Alpha-H brand listing and hi-res images, here.
Images: Supplied by Alpha-H
