French skincare brand, L’Occitane has appointed the brand's first media agency in Australia, with Audience Precision winning the gig.
Previously handled in-house, Audience Precision will now be looking after all media strategy and offline media buying for the brand.
According to reports by Mumbrella, L’Occitane said it was “impressed with Audience Precision’s insights, data set and strategic approach”.
The L’Occitane team are well-known for their commitment to sharing its product and brand ethos around the world, and Audience Precision global CEO, Haydon Bray said the company will be able to help the brand connect with its Australian audiences.
"Our ability to align insights to actionable media strategies and activate offline media buying for the Australian marketing team were key draw-cards for the brand and we’re really looking forward to activating this next phase in the company’s growth here," said Bray.
The appointment is effective immediately.