The L'OCCITANE Group, a leading international retailer and manufacturer of sustainable beauty and wellbeing products, has announce its acquisition of a majority control in Australian clean skincare brand, Grown Alchemist.
Co-founded in 2008 by Melbourne brothers, Jeremy and Keston Muijs, the brand has fast-developed a global following with its focus on futuristic anti-ageing technology and unique botanical skincare formulas for optimal skin health.
The Australian brand, whose product range extends to nutricosmetics and body and haircare products, is also synergistic with the Group in its support of sustainable sourcing, respecting natural biodiversity and reducing waste.
"We couldn’t be more excited to embark on the next stage of Grown Alchemist’s journey together with the L'OCCITANE Group, a partner with strong brand building and omni channel expertise that will help us grow our community of health-conscious customers globally," said Grown Alchemist co-founders, Jeremy and Keston Muijs.
In acquiring a majority control in Grown Alchemist, with its appeal to more health-conscious, influential Millennial and Gen Z customers, the Group aims to further broaden its international consumer profile and market reach.
"We are thrilled to support and nurture this ground-breaking, natural cosmeceutical brand, which encapsulates the entrepreneurial spirit of our group," said L'OCCITANE Group vice-chairman and CEO, André Hoffmann.
"With a unique and inspiring brand story and international fan base, Grown Alchemist is poised for international scalability and rapid growth."
True to its guiding principles when expanding its brand portfolio, the Group will support and share its expertise with Grown Alchemist while offering the co-founders the autonomy to lead and drive the business and to retain a share in the company.
Having opened a flagship store in Melbourne in November 2020, Grown Alchemist is gearing for the next phase of its journey with a full-scale omni channel presence to further augment global sales.
