Bauer Media’s custom content offerings has just undergone a shake-up, unveiling today a new brand identity as BauerWorks. The agency-style offering from the publication house sits separately from its consumer entities - with its services instead focusing on in-house strategy, creativity and client management.
The reason behind the make-over? To better reflect the multi-channel content marketing solutions the initiative offers to companies such as MYER and Telstra. The revamp also signifies Bauer’s self-described new direction and attitude towards content strategy and execution.
BauerWorks executive general manager Niall Murphy explains: “The rebrand is representative of the full evolution of our client proposition, as we work more closely with commercial partners to deliver premium content marketing strategies that empower brands to be leaders, educators and visionaries.
“Be it across digital or social channels, in print or video, our focus is to provide commercial partners with a one-stop content creation shop – backed by the best creative and editorial experts in the region.”
