beautyheaven Group is excited to announce they are partnering with Bauer Media. The publishing giant today acquired the online beauty business, comprising of three digital destinations - BEAUTYDIRECTORY, beautyheaven and homeheaven.
beautyheaven Group founder Jackie Maxted reveals: “I am proud to be partnering with Bauer Media and excited by this next stage in the evolution of the group. We have built a unique and strong team and a customer proposition built on achieving outstanding results and high quality service. I look forward to working with the Bauer group to continue to grow the business.”
“It’s really exciting for our team and our brands, BEAUTYDIRECTORY, beautyheaven and homeheaven. We will continue working the way we work, providing the best quality products and services that we have always done, but we now get the benefit of this amazing global media company behind us. Obviously that gives us an opportunity to take advantage of strong structures and systems they have, but more importantly the extensive media portfolio give us an opportunity for further amplification. We will be looking at ways to tap into the Bauer women's network and doing even bigger and better things.”
“We are always evolving and developing our sites, and I know that we will continue to evolve. We like to be innovators, we like to be new and first, and that’s the way we intend to stay.”
Bauer Media Australia and New Zealand CEO David Goodchild adds, “The acquisition of this market leading online business supports our strategy to be the number one digital destination for Australian women. With Bauer Media already number one in print (51.6 per cent market share), we see many opportunities to leverage our existing assets, experience and resources to add considerable value and scale to these growing digital businesses.”
“The BEAUTYDIRECTORY, beautyheaven and homeheaven teams have created highly impressive products and I look forward to working with them to take the business even further. An acquisition such as this demonstrates our focus to invest in strategic opportunities which will grow the Bauer business across multiple media platforms.”
Bauer Media director of advertising sales Tony Kendall concludes, “The integration of the beautyheaven Group into Bauer Media’s sales proposition will provide countless opportunities for our advertising partners. Combining the Group’s already impressive reach and engagement with our new digital ‘To Love’ network creates an online powerhouse for marketing to women.”
