Men’s Style has announced the launch of its digital arm, with the birth of new website mensstyle.com.au. Rounding out the glossy’s multi-platform offering, Men’s Style also includes a quarterly print publication, a fortnightly eDM, social media platforms and annual events. Content familiar with the magazine - that of men’s grooming, fashion, motoring and lifestyle - will be covered online.
Publisher of Men’s Style Cornelia Schulze says of the website’s launch: “I am very excited to be adding yet another channel of communication to the Men’s Style brand. Our social reach has grown dramatically over the past twelve months, so adding another stylish but focused digital offering was a logical next step. Market feedback has been excellent and we are very happy to launch this site with the support of a range of outstanding brand partners.”
Editor Michael Pickering continues: “The launch of mensstyle.com.au completes the 360-degree picture for the title and allows us to keep our audience more regularly updated on the things they already love the magazine for – our considered edit for their stylish modern lifestyle – as well as offering different and exclusive content that complements the print title.”
