Coty, one of the world’s largest beauty companies, has joined forces with world-renowned crystal House, Swarovski to announce an agreement for a long-term beauty license, with the opportunity to develop, produce and distribute a new vision of fragrances.
This agreement marks the beginning of a long-term partnership, rooted in a mutual focus on creativity and innovation.
The collaboration comes as Coty continues to elevate and diversify its portfolio, continuously bringing new products, brands, and innovations to the forefront.
"We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges," said Coty Chief Brands Officer Prestige, Jean Holtzmann.
"Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia."
"This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality," said Holtzmann.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners.
The new partnership enables Swarovski to enhance its brand presence and visibility in the beauty market and diversify its product offerings. In addition, it will bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality.
"Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories," said Swarovski Chief Commercial Officer, Michele Molon.
"This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colourful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise."
"Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring," said Molon.
The first offering under this licensing agreement is anticipated to launch in 2026.
Header image credit: Ariana Grande for Swarovski's holiday campaign shot by Mert and Marcus
Body image credit: Coty/Supplied
