Digital marketing agency Tribe Dynamics has ranked the top 20 social brands globally for 2014. The rankings reflect each brand’s earned media value, which is generated when branded content receives recognition and a following outside of traditional paid advertising by customers and journalists. M.A.C took out the top spot thanks to its successful successful collaboration with Rihanna, with NARS and Maybelline New York close behind.
Related Brands:
- NARS
- Maybelline New York
- NYX Professional Makeup
- L'Oréal Paris
- Urban Decay
- OPI
- Too Faced
- Revlon
- Rimmel London
- Milani Cosmetics
- essie
- COVERGIRL
- Make Up For Ever
- Bare Escentuals
- Lorac
- Smashbox
Image credit: ROCNATION | Rihanna
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