With big changes afoot across Body+Soul and Primped this year with both undergoing a major revamp, experienced journalist Eliza Cracknell has been hired to help steer the ship – taking on the role of editor and managing editor across the sites, effective immediately.
“My new role is editor of the freshly relaunched health and wellbeing site bodyandsoul.com.au and managing editor of leading beauty site Primped.com.au. The role is an exciting new step in my career as I'm managing a team, spearheading the content and social media strategies, and working on commercial opportunities for two sites I'm passionate about,” says Cracknell.
“Body+Soul has been a fixture in the Australian media landscape for more than 15 years so it's exciting to be part of something that has such a recognised, trusted and well-respected name. With the new bodyandsoul.com.au, we're offering an inclusive environment for young women looking for inspiration and easy-to-follow information on health, fitness and wellbeing in a realistic way. Our approach is very real world with lots of first person pieces and real-life stories.
“I feel like I'm the perfect Body+Soul audience – I love going to the gym, try to eat healthily but will still enjoy a glass of wine and pizza binge in front of Netflix. We are also working towards a relaunch of Primped.com.au which is equal parts exciting and daunting – watch this space.”
