Ingestible beauty brand, Vida Glow marked its official launch into leading retailer, Sephora, with a multi-layered and interactive day of events.
To celebrate the new partnership, guests gathered at Sephora Sydney flagship on Pitt Street for an exclusive Vida Glow x Sephora official launch party.
The space was transformed to offer a bold, immersive experience consisting of brand moments and experiential gaming activations – inclusive of a ‘Grab & Glow’ claw machine, an Anti-G-OxÒ ‘Shoot Your Shot’ basketball hoop and entertainment from DJ Dijok.
In attendance was Vida Glow founder, Anna Lahey and a cohort of beauty talent, including Christian Wilkins, Sammy Robinson, Natalie Roser, Bella Varelis, Ruchi Page, Maddie Edwards amongst others.
Earlier in the day, Vida Glow kick started the celebrations with an intimate luncheon hosted at Anna Lahey’s private residence with Australia’s top beauty talent. Following, Anna unveiled a Vida Glow ‘Sydney Icons Tour’ challenge where talent were divided into teams and tasked to compete in content-led challenges.
Travelling by land and sea to three renowned locations, they raced via yachts on Sydney’s iconic harbour, ventured to Luna Park for a TikTok dance performance and concluded the competition at Bondi Icebergs with synchronised swimmers. Rounding out the afternoon – talent were privately driven to the final prized stop of the day – the Sephora x Vida Glow VIP party (above).
The long-anticipated Sephora partnership marks a crucial and transformative next chapter in the brand’s omni-channel expansion strategy. Adding to an already comprehensive portfolio of global stockists and an online presence in 50+ markets, Vida Glow’s ingestible solutions are now available at all Sephora Australia and New Zealand stores.
"It’s such a surreal moment to see this partnership come to life. Being stocked at Sephora has been a dream of mine since I created Vida Glow eight years ago," said Lahey.
"With their industry-leading presence and passion for beauty innovation and education, it felt like such a natural synergy between our brands. I can’t wait for all that’s ahead."
Challenging traditional beauty routines with boundary-pushing ingestible solutions, Vida Glow’s expansion journey signals a clear-cut confidence in the future of the retail landscape and brick-and-mortar shopping experiences.
For the brand, international growth is imminent, with a global focus in Europe, America, Canada – and the Middle East and Southeast Asia for early next year.
For all Vida Glow enquiries, please contact Olivia Raftos: OLIVIA.RAFTOS@VIDAGLOW.COM.
Image credit: Supplied
