Renowned for breaking new ground in the digital beauty space, Gritty Pretty is continually focused on exploring ways to expand and grow the business. Now, founder and editor Eleanor Pendleton is thrilled to announce the beauty website is launching into e-commerce this December.
The move will see Gritty Pretty offer an expertly curated and tightly edited offering of beauty products from local and international beauty brands. Each product for sale will be approved by the Gritty Pretty editorial team.
"I'm delighted to announce Gritty Pretty is expanding into e-commerce. It's a natural progression for the company, which is known for disrupting the digital landscape. We already have the data that clearly demonstrates our readers shop regularly online from our articles, and now we will be able to provide them with a first-class Gritty Pretty-branded shopping experience,” says Pendleton.
“Unlike other large e-tailers, our approach is to only stock a curated edit of products and brands. Therefore, our support of Australian retailers will not cease. We will continue to support the likes of MECCA, AdoreBeauty, Priceline, Myer and David Jones with Gritty Pretty's popular beauty articles and digital magazine."
Image: Instagram.com/eleanorpendleton
