Gritty Pretty officially launches Gritty Pretty Productions

For the past nine months, digital beauty publisher Gritty Pretty has silently shooting and producing local campaigns for the likes of M.A.C Cosmetics, La Mer, ModelCo, sass & bide and more. 

Following on from the success of working with both local and global brands, Gritty Pretty has now officially launched Gritty Pretty Productions (@grittyprettyproductions). Founder & director Eleanor Pendleton says, "Gritty Pretty is known for pulling together the best beauty photographers, producers, film directors, artists and stylists in the country – it's one of the reasons why we have the pleasure of working with some of the best beauty brands in the world."

Pendleton adds, "Our creative agency arm offers a range of production services – specialising in video creation, advertising and social media campaigns, POS material and product styling. Because our team is so in sync with our engaged and beauty-obsessed audience, our team understands the landscape from both a media and consumer perspective. Gritty Pretty Productions offers a professional and premium service to establish a client's key objectives and brand weaknesses and then offer and execute a strategic 360° flighting plan."

From ideation to production, Gritty Pretty Productions' mission is to help beauty companies seamlessly achieve their goals and connect authentically with their audience.

For enquires, contact Eliza Hynd (eliza@grittypretty.com).