Six months after her departure from the Australian Women’s Weekly, Helen McCabe has joined the Nine network. The former magazine editor-in-chief has been announced as head of lifestyle for the recently launched nine.com.au.
In a statement, Nine’s chief digital and marketing officer Alex Parsons says: “Helen will bring a wealth of content and commercial experience coupled with real leadership energy to our nine.com.au lifestyle business.
“I am really excited to be working with Helen to continue to drive and develop our already significant sites including 9Honey, 9Coach and the recently launched 9Kitchen.
“Our future offering will be vastly different to anything in the Australian market today and I look forward to making that a reality with Helen.”
The move will mark McCabe’s first foray into the world of digital. She comments: “After 20 odd years in newspapers and magazines this is the dream role. Nine, under Hugh Marks and Alex Parsons, has an ambitious vision for its lifestyle sites. It means I get to continue my passion for creating exciting, relevant content and products for Australian women.”
Nine CEO Hugh Marks comments that the appointment was: “another strong statement on our focus on delivering great Australian content to our audiences across all platforms. Helen has a strong creative vision, a valuable understanding of the content that drives audience engagement, and very longstanding commercial relationships.”