ILIA Beauty, a prestige line of clean colour cosmetics, has revealed it is partnering with Silas Capital, a New York-based emerging growth equity firm that invests in next generation consumer brands.
ILIA currently offers more than 100 distinct, high performance products that are formulated with certified organic ingredients and non-toxic synthetics in order to deliver expectations beyond that of natural makeup.
Its unique combination of qualities, such as nourishing organics and quality pigments, as well as manufacturing its products ethically and sustainably with recycled aluminium and post-consumer recycled paper, has earned the prestige line a leading reputation in the fast-growing category.
ILIA currently sells across 30 countries and 500 doors around the world, including well-known retailers such as Space NK, Credo, The Detox Market, Blue Mercury, Follain and Sephora – where it leads the newly created clean colour cosmetics initiative.
"ILIA has always been a pioneer in clean colour, and the clean beauty movement is clearly happening right now,” ILIA founder, Sasha Plavsic, said. “The capital infusion and new partnership will allow us to do things we've never done before, like marketing and broader brand awareness across digital and retail. It's a really exciting time to be in this space.”
Silas partner, Brian Thorne, added, "ILIA is leading the movement towards high-performing makeup that is clean and sustainable. Having previously evaluated and invested behind several prestige beauty businesses, we found ILIA to be particularly compelling, given its dynamic founder, product efficacy and strong relationship with Sephora."
Image source: @iliabeauty
