Kat Von D is saying goodbye, announcing that effective today she will no longer be in the beauty business. After 12 years, she has sold her stake in Kat Von D Beauty, the vegan, cruelty-free makeup line that she created in partnership with LVMH beauty incubator, Kendo.
In a statement published to her Instagram account, Von D opened up about the difficult decision to step back.
"This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity," she said.
"With that said, I’ve decided to step down as founder (and from all other capacities) of Kat Von D Beauty, and sell my shares of the brand, turning it all over to Kendo, my partners for the past 12 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that.”
The line will now be fully owned by Kendo and rebranded as KVD Vegan Beauty.
