Following a lead from beauty brands such as L’Oréal, Sephora and Puig who have opened start-up studios across Europe, the L’Occitane Group is the next to unveil a start-up incubator.
Located in Marseille, France, 12 cosmetics and wellbeing fledgling brands have been selected to join the studio called Obratori, for a 23-month program.
“The L’Occitane Group has always been keen to initiate entrepreneurship and perpetual renewal, it’s in our DNA,” said the CEO of the L’Occitane Group Reinold Geiger in a statement.
“The creation of start-ups around the world is an economic revolution whose consequences will be seen very quickly. They have become the most important actors in the entrepreneurial system.”
The up and coming companies are said to benefit from the business-dedicated workspace, the support of the internal resources of Obratori, a network of experts and mentors, and the ecosystem of the L’Occitane Group.
"These are tailor-made programmes. A start-up may need research expertise, marketing expertise [or] international visibility," added Ingo Dauer, General Manager at Obratori.
