Every year, leading brand valuation and strategy consultancy Brand Finance analyses thousands of the world’s top brands to determine which are the most powerful and most valuable. The top cosmetics brands are then listed in the Brand Finance Cosmetics 50 group, with L’Oréal Paris scooping up the title of the world's most valuable cosmetics brand for the third consecutive year.
L’Oréal Paris has experienced a 22 per cent increase on its 2015 brand value, bringing its total to $US13.7 billion, a record for the industry. Brand Finance annually creates a Brand Strength Index (BSI) score out of 100 for each brand based on indicators such as familiarity, consideration, loyalty, investment, social responsibility and preference. L’Oréal Paris scored 91.5, making it not just the strongest cosmetics brand, but the third strongest from any industry, beaten only by Disney and Lego.
Commenting on the label’s strong performance, Brand Finance cosmetics analyst Emilie Milton-Stevens says, “L’Oréal Paris continues to impress: bettering itself and raising its game the whole time. It is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust.
"Across the Brand Finance Cosmetics 50, brands based outside the US have been negatively impacted by foreign exchange rate changes, but L’Oréal revenue and brand performance was so strong that it not only counteracted that impact but actually grew 22 per cent.”
Other cosmetics top-runners included: Gillette, , and Chanel.
