Recognising that magazines these days offer far more than just their print publication, industry body Magazine Publishers of Australia has this week rebranded as Magazine Networks.
The rebrand follows a study commissioned by research agency Fiftyfive5 that investigated the role of magazines' digital and print offerings in the market.
“The rebrand signifies how magazines are truly multi-platform brands, with a network of engaged audiences across platforms. Trust in our professional curation of content accompanied by high levels of engagement continues to differentiate the magazine medium. We have a clear role to play in the media mix and it’s high time this was recognised,” says Magazine Networks chairman and Pacific Magazines CEO Peter Zavecz.
Magazine Networks executive director Mary Ann Azer adds: “Magazines have a clear role to play in igniting brand response, directing brand response and activating it. For example, 72 per cent of readers are influenced by the content of magazines, 65 per cent are influenced by products featured in magazines. This applies online and offline.”
Magazine Networks includes members Bauer Media, NewsLifeMedia and Pacific Magazines.
