McPherson’s has announced Brett Charlton as the company’s new MD and CEO, effective from August 1.
McPherson’s is home to many of Australia’s most trusted brands including Manicare, Lady Jayne, Dr. LeWinn’s, Swisspers and A’kin to name a few, so the appointment of Charlton, who has 25 years of marketing and branding expertise, made total sense.
Charlton’s previous roles include Chief Skincare Officer at Laser Clinics Australia and Managing Director of Sanofi Consumer Healthcare and Tip Top Ice Cream.
“We are delighted to have Brett join McPherson’s as CEO,” said Ari Mervis, Chairman of McPherson’s. “Brett’s career highlights include significant turnaround experience, where he led both top and bottom-line growth in manufacturing and consumer-based organisations. His leadership acumen and proven track record for driving performance will greatly assist the company”.
“I am excited to be joining this iconic, 160-year-old company and look forward to working with the board and leadership to deliver on the great potential that the portfolio of brands offers,” added Charlton. “McPherson’s is a company with exceptional brands and customer relationships built with a sincere desire to create confident, healthy and sustainable lifestyles, so I look forward to leading the company and its talented team through the next exciting phase of its journey”.
Ari Melvis and Alison Cook will act as executive chairman and COO until Charlton joins the business. They will then revert to their roles as non-executive chairman and non-executive director.
