With a rich 40-year history in the US, luxury lifestyle magazine Robb Report is set to launch in Australia with a print and digital offering this October. Owned by US media company CurtCo Media, the title has a median readership age of 45 and focuses on luxuriant living – including everything from cars to yachts, watches, wines, fashion, hotels and dining.
Michael Stahl will be editing the Australian edition of the Robb Report. Currently a freelance feature writer, Stahl was previously the contributing editor at Wheels magazine, features editor for Qantas magazine, and director at Slotmeister Events.
“The Robb Report has been around for 40 years in the States and our October launch date is because it coincides with their 40th anniversary issue. The magazine is more about telling the stories behind things – the craftsmanship, the history. It covers automotive, which has been my experience, watches and fashion, travel, private aviations and boats,” Stahl tells Mumbrella.
Stahl believes the magazine does not have a direct competitor on the Australian market: “It’s not really directly against Men’s Style, GQ, Vogue Living, Belle or anything. It touches a lot of those aspects but I don’t think it has a direct competitor."
With the Australian luxury sector experiencing a 11 per cent growth in recent years according to IBISWorld, the title will be looking to target the growing interest in this market.
