As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from October 1, 2021.
The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and New Zealand. The review focused on the changes in the media landscape and ensuring the business can benefit from new talent and evolving agency capabilities.
The comprehensive review highlighted that the two agencies in the pitch, Wavemaker and Carat, both offer excellent services and are extremely professional. The management team at L’Oréal Australia and New Zealand would like to thank all the agencies who participated in the media review process for their diligence and commitment throughout the process.
"After a thorough agency review, where we included both full service and specialised digital agencies, Wavemaker stood out as the best partner for our continued transformation into a beauty tech company," said L’Oréal Australia and New Zealand CMO, Matthijs van der Putten.
"During the process they showed that they have the right people and tools to support us in this transformation and our continued growth in ecommerce. Wavemaker inspired us with innovative media strategies and ways of working that will bring the best out of our portfolio of international brands in the Australian and New Zealand market."
"Connecting offline and online touchpoints and a seamless integration between awareness and performance media," he said.
In winning the account, Wavemaker highlighted several key areas including, the tools and processes which can provide a competitive advantage, a strong team and an innovative approach to the challenges posed to the agencies as part of the review process.
"We are excited to partner with L’Oréal Australia & New Zealand on this incredible journey, and look forward to developing market-leading work that helps them achieve their purpose of ‘creating beauty that moves the world’," said Wavemaker Australia & New Zealand CEO, Peter Vogel.
"Wavemaker are also very aligned with L’Oréal’s commitment to Diversity, Equity & Inclusion, and their focus on Sustainability and Responsible business practices."
"It is incredible when you have an opportunity to do truly transformational work with a partner that shares one’s ethics and culture," he said.
