Antipodes has appointed Deborah Sampson to the role of public relations and global brand specialist for the brand.
Sampson has been with the company for four years in a training position and feels this new opportunity is the perfect fit: “I see adding the PR portfolio to my current role as the global brand trainer as an opportunity to use my market knowledge and deep understanding of our product lines to great effect in ensuring the sustained and effective promotion of Antipodes through local media channels.”
Over the coming weeks, Sampson plans to meet with beauty editors and media to ensure the brand can work alongside titles and brands it aligns with well.
To contact Samson, email deborah@antipodesnature.com or phone 04-9347930.
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