Following the departure of its long-time CEO Peter Zavecz, Pacific Magazines has announced his replacement as former general manager of food, family and home, Gereurd Roberts. This is the latest in a string of promotions for Roberts, who began his career at the publishing house in 2008 as editor-in-chief for FAMOUS before rising the ranks.
In discussing his new endeavour with Mumbrella, Roberts says: “It’s a privilege to take this role at such a pivotal and exciting time for Pacific. I look forward to working with our exceptionally talented teams to continue our transformation process, driving growth in our core business, fuelling new revenue and commercial outcomes for our company.”
CEO and managing director of Seven West Media Tim Worner says of the decision: “Gereurd has done a tremendous job leading advertising sales, client services, digital sales and new opportunities to extend and build our portfolio of publishing brands. He is well-placed to continue to create and deliver new opportunities that will underpin Pacific Magazines’ brands in a dynamic and changing market.”
Roberts will focus on strengthening the cross-platform offerings of Pacific Magazines outside of traditional media. Explains Worner: “Pacific Magazines continues to transform its business beyond the pages of a magazine across digital, social media and events… We are building share through new online platforms, and we taking advantage of a changing landscape as our magazine brands continue to transition beyond print into Social Media, Digital Video, eCommerce and live events.”
