P&G names all 43 brands sold to Coty

Touted as the largest beauty brand sale in the past decade, P&G has revealed the names of the 43 brands purchased by Coty in its recent acquisition deal.

The full takeover is expected to be finalised in the second half of 2016, P&G told Cosmetics Design.

Below is the full list of brands bought by Coty:

Salon professional:
Wella Professionals (and its sub-brands)
Sebastian Professional
Clairol Professional
Nioxin
System Professional
Color Charm
Sassoon Professional
Londa/Kadus Professional

Retail hair colour and Wella retail styling:
Koleston
Soft Color
Wellaton
Natural Instincts
Nice N’ Easy
VS Salonist
VS Pro-Series Color
Londa
Miss Clairol
L’image
Bellady
Blondor
Balsam Color
Welloxon
Shockwaves
New Wave
Design
Silvikrin
Wellaflex
Forte
Wella Styling
Wella Trend

Fine fragrances:
Hugo Boss
Dolce & Gabbana
Gucci
Lacoste
bruno banani
Christina Aguilera
Escada
Gabriela Sabatini
James Bond 007
Mexx
Stella McCartney
Alexander McQueen

Cosmetics:
Max Factor
COVERGIRL

The transfer of fine fragrance brands is subject to required consents.

Image: Instagram.com/_belindaliana_