It's responsible for pioneering the short-form video trend that continues today on Instagram and Snapchat, but Vine has been unable to compete against the social media giants – with Twitter announcing it is discontinuing the app.
Acquired in 2012 by Twitter before its 2013 launch, the Vine app saw users able to share short video clips. But while the app has seen millions of people tuned in, Vine's closure comes amid news more than half of its top content creators have left the app for competitors like Facebook, Instagram, and YouTube.
Twitter discussed the closure in a statement: "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app. Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
"Thank you. Thank you. To all the creators out there – thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was – thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day. What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way."
