SEPHORA builds on its online success

After launching online in November 2015 with flying colours, SEPHORA is capitalising on this success with a renewed focus on the sephora.com.au website and its privately-owned SEPHORA COLLECTION in 2016. 

Steered by the Torstar PR team, CEO and founder Tory Archbold is thrilled to help sephora.com.au bring its SEPHORA COLLECTION to life – with consumers given easy accessibility to the brand’s broad range of products including everything from make-up, skincare, bath and body, and accessories.

"Sephora.com.au will be the 24/7 go-to destination for beauty adorers by year end. Our role is to connect the brand and its one-stop digital portal with the Australian consumer by ensuring there is a deep understanding of the convenient, customised consumer experience and grow awareness of the accessible and extensive product range online with a core focus on SEPHORA’s in-house brand," Archbold tells BEAUTYDIRECTORY.

"We truly believe in SEPHORA COLLECTION; an all-in-one brand that serves any make-up, skincare, bath, body and accessories need. Through trial of product just a click away, everyone will have the opportunity to truly live the magical SEPHORA lifestyle from anywhere in Australia with the ability to look and feel more beautiful.”

Image: Instagram.com/sephoraaus/