Sophie Walvin has made the move over to the Aveda head office, named the new communications executive of the beauty company. Previously at Tailor Maid, Walvin recently spoke to BD about her new role, which she commenced this week.
What will your new role entail?
I will be responsible for the implementation of Aveda digital and communications strategies, the management of all social media assets, overseeing the Aveda Style team and fashion collaborations and of course working with both the online and offline media.
What attracted you to the role?
Having worked at various PR agencies working across a number of beauty brands, I really wanted to put all my energy and focus into the one brand by going in-house. I have continued to watch the amazing work Aveda has done both locally and globally and this drew me to apply for the role.
What are you most looking forward to?
I am very excited to be part of such a unique and diverse brand that continues to pioneer new benchmarks of environmental responsibility in beauty!
Walvin can be reached via swalvin@aveda.com.au.
