An exciting new online destination is set to hit our desktops next year, with NewsLifeMedia launching lifestyle site Buro247.com.au in Australia.
Buro 24/7 was developed by former Harper’s Bazaar Russia editor and street style icon Miroslava Duma in 2011, and is a digital magazine covering global fashion, culture, beauty, media, lifestyle and events.
The site has grown exponentially since it started, and now operates in six regions including Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East. The Australian arm will see the site provide original Australian content while leveraging Buro 24/7’s global resources. There will be an Australian editorial team working on the site.
“We are thrilled to be launching Buro 24/7 to the Australian market. Miroslava Duma is a global fashion and lifestyle force - in fact, more Australians are searching her name than the total combined search for our competitive set, so we know that there is already a keen appetite for her brand in Australia,” says NewsLifeMedia CEO Nicole Sheffield.
News Life Media is the publisher of titles including Vogue and GQ, with Sheffield revealing: “NewsLifeMedia is committed to bringing Australia the best digital and social content from around the world. Vogue Australia leads the prestige women’s market in this country and our aim for Buro247.com.au is for it to work hand-in-hand with vogue.com.au in terms of scale and lead in the ‘masstige’ women’s market. These brands don’t just comment on and interpret trends, they create them.”
Duma adds: “We are honoured to announce the launch of Buro 24/7 Australia in partnership with NewsLifeMedia, an innovative and forward-thinking company with an impeccable reputation and a great professional team. We anticipate this partnership to be extremely fruitful and longstanding.
“Australia has been on our radar for some time now as we love its vibrant culture, wonderfully warm people and its unique and fast-growing fashion scene. We hope that the launch of Buro 24/7 Australia will break down barriers and open the world up to all that Australia has to offer in fields of fashion/culture/lifestyle and much more.”
Images: The Snapshots by Alexander Norheim.
