It has the number one hair removal product in the country with its Facial Wand Eyebrow Shaper, and now Australian hair removal company is taking the rest of the world by storm. CEO Sue Ismiel is currently in the US as part of an international press tour, in which she is meeting prominent beauty editors from key magazines including Marie Claire, Essence, InStyle and Cosmopolitan.
The press tour will build on Nad’s already leading reputation and extensive presence in the US market. The brand is currently stocked in major retail chains like Walmart, Walgreens, Target and Safeway.
“I’m proud that as an Australian brand, Nad’s has continued to build a strong competitive presence in the global market, including the US. It’s such an invaluable opportunity to meet one-on-one and strengthen Nad’s relationships with the top beauty editors in New York,” says Ismiel.
“Our strategy is to consolidate the US market, continue innovating and introducing new product lines and grow the international business through a distributorship model while still giving back to the community and supporting worthy causes.”
And it’s not just beauty editors Ismiel is rubbing shoulders with. The hair removal guru is meeting with Virgin Group founder Sir Richard Branson on Necker Island in early July.
“It’s an honour to meet who I consider to be one of the world’s most inspiring entrepreneurs, and I look forward to learning as much as I can from the experience.”
