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Changes are on the way at skincare, with the anti-ageing specialists confirming its product prices will be drastically reduced. The brand has announced products across its cosmeceutical skincare range will be decreased by around 40 per cent.
True Solutions International founder Mandy Gray said the decision was partly influenced by the brand’s desire to compete with e-commerce. “Our customers love PRIORI, however salon owners have competed against lower prices being offered on the internet.
"While online purchasing doesn’t give consumers the expert advice that is recommended when choosing a cosmeceutical skincare regime like PRIORI, many consumers buy on price point. This new pricing structure gives consumers buying from a professional skincare expert and preferred PRIORI stockist the best price they can get."
Gray continues that the price change is also a reflection of the changing retail landscape, commenting: “Retailing on a global level has changed significantly over the last five years. Consumers have more choices and ‘retail borders’ have merged.
"At the core of our values is that consumers seek the right advice and help when choosing their PRIORI skincare regime, and then use that advice to make a purchase in-salon to avoid any compromise on the safety and efficacy of their skincare regime.”
