Ever wondered how much bloggers are getting paid to spruce goods on their Instagram feed? There is now further insight into the emerging paid blogging/social media space following a report into the rates charged by fashion blogger agency Ministry of Talent by the Australian Women’s Weekly.
The Instagram rate card for Ministry of Talent saw Sydney Fashion Blogger bringing in the highest rate, with brands charged $850 to be featured on her Instagram feed. They All Hate Us blogger Elle was next, with Ferguson valued at $750 per post, while her fellow They All Hate Us blogger Tash Sefton is valued at $450.
Other rate card prices are Tully Smyth - $650, Friend in Fashion - $500, Pip Edwards - $350, Nathan McCallum - $350, Sporteluxe - $300, Max Made - $300, Oz Beauty Expert - $250, Front Row Suit - $250, Pixie Curtis - $200, and D’Marge - $150.
Our bloggers list on their blog posts if a post is paid and will continue to do so if and when a post is placed and remuneration is received by the talent,” Ministry of Talent owner Roxy Jacenko explained to Mumbrella.
I pose this – if Louis Vuitton took a full page advertisement in Harper’s Bazaar, would they hope to receive cut through via product placement on the editorial pages of the magazine in the issue and subsequent issues in addition to their spend on the full page ad as part of their added value or ROI? Most certainly! Do you see fashion spreads and flat lay pages saying ‘SPONSORED’? No.
Social media is new territory and, given this, there is going to be challenges in finding a clear path – as with anything – I see no issue with the below, nor people doing their best to earn an income in a kosher fashion.”
