Marking one of the biggest partnerships between a talent originating from YouTube and a major media company, popular vlogger Michelle Phan and her multichannel For All Women Network (FAWN) has signed a deal with Endemol Beyond USA to launch a new television and digital lifestyle network aimed at women.
Endemol is a leading production and distribution company behind an extensive range of drama and comedy television shows. This new partnership will see Phan spearhead the development of original content for both digital and broadcast, as well as mentor new talent.
"As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I'm ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I've been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way," says Phan.
FAWN president Ronit Cohn shares, "When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We're on the cusp of a game-changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities—Michelle and Endemol—leading the way."
Endemol North America co-chairmen and co-CEOs Charlie Corwin and Cris Abrego comment, "Combining Michelle's global presence with our capabilities as the world's largest independent producer of multi-platform entertainment, we are able to offer the support, global infrastructure and reach for digital that only a company like Endemol can provide. Michelle is one of the most sought-after talents and entrepreneurs in the digital space, and FAWN is one of the most trusted beauty and lifestyle brands on the digital platform. There are a multitude of opportunities that a collaboration like this will generate."
Endemol Beyond USA president Will Keenan notes, "Michelle Phan is a prolific digital pioneer with a global profile that compares to no other. She is a genius content creator who has transformed the way people meet their authentic beauty and lifestyle needs. Inviting Michelle to join the Endemol family and building her FAWN network vertical adds a new layer to our digital and traditional media conversations. We look forward to introducing Michelle's unique voice beyond digital while continuing to engage her millions of fans all over the world."
Endemol Beyond International managing director Georg Ramme concludes, "Michelle's global following and her outstanding onscreen and creative talent makes FAWN a perfect fit for Endemol Beyond's fast growing premium content network. Our established international presence, both in the U.S. and markets worldwide, uniquely positions us to roll out this new vertical as the go-to digital destination for women's lifestyle in countries across the globe."
