Victoria’s Secret is thrilled to announce it has appointed Grammy award-nominee, Camila Cabello, as the face of its Bombshell fragrance portfolio.
According to Cosmetics Business, the bilingual campaign (a first for the brand and captured by photographer Zoey Grossman) is expected to showcase the star’s ‘inner bombshell.’
During a time of change for Victoria’s Secret – with the beauty and lingerie group recently swapping its angels for advocates – the new campaign aims to uplift all women who wear its products.
“For me, being a Bombshell is being exactly who you are and having the courage to celebrate who you are, every day,” Cabello said. “I’m excited to join Victoria’s Secret in embracing the bombshell in every woman.”
Victoria’s Secret chief creative director, Raúl Martinez, added: “On set, Camila exuded a presence throughout the day that didn’t need to be directed – her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life.”
Bombshell’s fragrance is a blend of passionfruit, with a heart of peony and Madagascan vanilla.
