Pioneers in science and clean beauty, Biossance, has welcomed a new (and huge) name to its lineup of celebrity fans, with Reese Witherspoon joining as its global brand ambassador.
The five year partnership with Witherspoon aims shape the future of clean beauty, leveraging her global leadership in the entertainment industry and passion for education with Biossance's unparalleled expertise in skincare efficacy and clean beauty science.
“Reese is a champion of empowerment and education. Her relatability, genuine desire to learn and passion for her beliefs engages everyone she reaches,” said Biossance president, Catherine Gore.
“We are honoured to partner with her in advancing our mission toward a more sustainable future for our planet through clean beauty. We continue to experience industry leading growth and expect our partnership with Reese to expand our global consumer awareness while continuing to improve the effectiveness of our mission forward, science led clean beauty strategy.”
In conjunction with the Biossance team and its industry-leading scientists, Witherspoon will create content that’s engaging and educational, empowering today’s beauty community to become savvier, more health-conscious consumers. She will also develop curated and limited-edition items featuring her favourite products from Biossance.
“I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-sets throughout my career, I’ve learned so much,” said Witherspoon.
“As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products, especially their Rose Oil, but also their innovative, female-led team and their mission towards a sustainable future.”
“My skin has never felt healthier and I’m proud to work with such a strong industry leader in sustainability and care for our planet,” she said.
