British slashie Cara Delevingne is no stranger to the beauty world, having been the face of YSL Beauté for some time. Now the 23-year-old has been snapped up by a fellow beauty giant, named as the latest brand ambassador for .
The brand is renowned for its penchant for iconic British ambassadors, with Delevingne following in the footsteps of fellow Britons Kate Moss and Georgia May Jagger. Delevingne comments: “I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
Vice president of global marketing at Rimmel London Montse Passolas adds: “Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere. Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”
The partnership will see Delevingne star in a handful of advertising campaigns for the brand and utilise the model’s growing reach on social media. In an innovative first, a Global Snapchat Press Conference will be held, giving fans of the brand and model alike the chance to interact. Questions will be posed to Cara via the #RimmelxCara hashtag, where she will choose her favourites and answer them live on the communication platform.
