Actress Cate Blanchett has stepped out for her first official duty as the face of Giorgio Armani’s new fragrance, SI. The new scent was presented to more than 150 journalists from around the world at an event at the designer’s headquarters in Milan.
SI is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit,” said Armani of his new scent.
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Following the presentation, Armani hosted an exclusive cocktail reception with Blanchett in attendance. Blanchett shone in her ambassadorial role and expressed her enthusiasm for the SI scent.