Hailey Bieber’s Rhode now has a new brand ambassador – Claudia Schiffer.
The supermodel has been unveiled as the face of the brand, along with a new product.
Meet Barrier Butter, a murumuru butter-infused, ultra-nourishing balm that works just as well on your elbows as it does as the final step of your evening skincare routine.
"I feel very honoured Hailey has chosen me to be part of one of her countless successes, I’m one of her fans, I’ve been to Erewhon in Los Angeles and had multiple Hailey Bieber smoothies," Schiffer shared to Vogue.com.
Bringing Schiffer on board was a no-brainer for Bieber, who wanted "somebody who could bring iconic energy" to the campaign, Vogue.com reported.
"She looks unreal, she’s so beautiful, sweet, and kind – I can’t even believe she wanted to do this," said Bieber.
The Barrier Butter will be available from October 28th on Rhode’s e-commerce site.
Image credit: Rhode/Drew Vickers
