Famed for her love of extreme contouring, Joyce Bonelli has long been one of America’s most renowned make-up artists and a beloved member of the Kardashian glam squad. Soon Bonelli’s ability to transform faces will be available to the masses with the confirmation of her make-up line and app release.
News of the line came from Instagram, where Bonelli posted a video of a cosmetics factory alongside the caption ‘jOYCEBONELLi™ COSMÉTIQUES’. Her plans were confirmed in a recent interview with Glamour where Bonelli let slip: “I'm coming out with my own products at the end of this year. It's a huge empire that's about to happen - the ball is starting to roll. I also have an amazing app I'm working on as well as a book. The next five years are very busy.”
Working closely with the Kardashians - for whom she does make-up from 5am to early afternoon every day - seems to have inspired Bonelli’s plans for a business empire. "I don't know a lot of make-up artists that make a million dollars a year either, without a product line,” she told Broadly.
Bonnelli has also revealed she has hired a manager, as well as begun plans for producing an app that “is really going to change the game in a whole other way. It’s going to make a lot of different strategic parts of the industry obsolete.”
Kim Kardashian has been central to her business plans, with the reality TV star offering advice when it comes to branding. Bonelli says she has been told that self-branding is integral to success: “[Kim told me] you can't do something funny, you're always trying to do something funny or whatever, but it has to be your name to brand yourself."
Image: @kyliejenner
