Hair styling brand ghd has unveiled the ad campaign for its first hairdryer, ghd air® hairdryer. Brand ambassador Katy Perry stars in the advertising material, which was shot by David LaChapelle.
Continuing the fairytale theme of Perry’s ghd gets festive!, the singer has been transformed into a beautiful mermaid, photographed under the Brooklyn Bridge.
I love it because I’m such a fan of the Disney movies,” Perry said of the campaign. Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail. David La Chapelle made the set amazing. It was fun – I got to have purple hair, which foreshadowed the real purple hair I had last Fall.”
Available in Australia in March, ghd’s first salon-strength hairdryer has been highly anticipated among consumers and industry folk alike.
