It seems Kourtney Kardashian is using her platform for an environmentally friendly cause.
Following the launch of her lifestyle website Poosh in April this year, the Keeping Up With The Kardashians star is expanding her site’s e-commerce section to include merchandise.
Teaming up with reusable drink bottle company, S'well, she has released a limited-edition, Poosh-branded water bottle that aims to deter people from using plastic bottles. Made from stainless steel, it is BPA free and can hold cold beverages for up to 24 hours, and hot ones for 12. It also features a durable "stone-like texture for added grip.”
“Protecting our planet is more important now than ever,” Kardashian said in a statement from the brand. “I want to do my part to make sure that our children have a beautiful world for years to come. With each plastic bottle we use and throw away, we’re adding to an overwhelming funnel of pollution that goes into our oceans and destroys the environment.”
The product is available exclusively on the Poosh site, with 50 per cent of each sale being donated to Oceana, an ocean advocacy organisation that helps reduce the plastic pollution in oceans.
