Twilight actress Kristen Stewart is set to be the face of Balenciaga’s newest women’s scent. In a further compliment to the young star, Balenciaga creative director Nicolas Ghesuière described Stewart as the muse for the new scent.
Kristen embodies the modernity of the new fragrance with her unique sensibility and intelligence,” says Ghesuière.
Stewart is just as thrilled with the partnership, saying the brand has always stood out to her. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excited me now. The brand is just cool. That’s the way it is.”
The Australian Coty PR office is just as excited about this news as we are. We were so intrigued to hear about who Nicolas Ghesuière would choose to be the face of his new Balenciaga fragrance,” says Anita Providel, PR and communications manager for Coty Australia. Kristen Stewart is perfect for this ultra prestige brand. She is well known, but not over exposed.”
The campaign will launch into the Australian market in late 2012.
