Kylie Jenner has officially been named the world’s most valuable social media influencer – knocking Beyoncé down from the top spot.
While the Kylie Cosmetics founder and youngest of the Kardashian-Jenner clan doesn’t have the most followers on Instagram, she does have the highest engagement; something that means she can earn more than $US1 million per post.
The revelation was made by social media tracking firm D’Marie Analytics, with the company’s CEO Frank Spadafora saying: “Kylie is an undeniable global brand, which may make some roll their eyes, but the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
Spadafora believes Kylie’s social media power comes from her authenticity to her audience: “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardising authenticity.
“Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase.”
