The original face of ’s Euphoria, supermodel Natalia Vodianova, has announced she will return as the face of the brand’s new release.
Calvin Klein has confirmed it will debut its new take on the oriental fragrance in September. The Russian model will front the campaign, as she did for the first time 10 years ago.
Vodianova says of the collaboration: “Calvin Klein has been such an integral part of my career, and I am honoured to be the face of the new euphoria campaign. Shooting Euphoria Calvin Klein on location in beautiful Hawaii made this an even more special experience for me.”
Chief marketing officer of Calvin Klein Inc. Melisa Goldie believes Vodianova is the perfect fit for the brand: “Established as a leading global fragrance brand, euphoria Calvin Klein represents one of the largest fragrance businesses in our portfolio. We are thrilled to have Natalia represent the fragrance again, and she exudes the qualities of confidence, strength, and femininity that euphoria Calvin Klein evokes.”
The campaign will be directed by photographers Inez Van Lamsweerde and Vinoodh Matadin, and is said to be inspired by the idea of a woman’s fantasy. It was shot on location on a stunning Hawaiian beach, in collaboration with creative agency Lloyd & Co and Calvin Klein Inc.’s in-house ad agency and creative studio.
