A single tweet has managed to boost Neutrogena’s consumer perception rating to a three-year high, according to a report published by YouGov.
The Rock tweeted about his skincare routine in response to a question from Cosmopolitan, saying: “Ha yes ma’am. Neutrogena deep cream face wash, Lancer or LaMere creams and tequila often. Not on your face, but drinking it;),”
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Ever since Dwayne “The Rock” Johnson tweeted his support for the Johnson & Johnson-owned brand, Neutrogena’s Buzz core has reached a three-year high; and its Purchase Consideration Score jumped from 23 per cent to 34 per cent.
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