Priti NYC takes to the catwalk

The leading nail partner for New York and Paris fashion weeks, Priti NYC added a special touch to Stella McCartney’s Paris Fashion Week spring/summer collection at the Paris Opera earlier this month with it’s Sweat Pea” organic nail polish. 

Models including Miranda Kerr, Abby Lee Kershaw and Natalia Vodianova sauntered down the catwalk wearing the soy protein based opaque pink polish. 

Stella wanted to be fairly minimal with make-up and nails this season,” says Kim D’Amato, CEO of Priti NYC. We didn’t want to overshadow the collection with a bold statement colour, so we created Sweet Pea with its soft pink hues to compliment the collection and to suit the model’s skin tones. 

Stella is very much a minimalist in terms of nails she prefers the natural look so Sweet Pea was the perfect partner to add a touch of femininity and elegance.” 

Priti NYC uses soy-based products as part of its commitment to a non-toxic approach to beauty.